As a long-time advocate for gender equality and support of a fair work environment, L’Oréal USA has announced that it has taken the White House Equal Pay Pledge as part of the United State of Women Summit (USWS).
  
By signing the pledge, L’Oréal USA has committed to conducting an annual company-wide gender pay analysis, reviewing promotion processes and hiring to reduce unconscious bias, and embedding equal pay efforts into broader equity initiatives. Other businesses that made the pledge at USWS include Amazon, American Airlines, Deloitte, PepsiCo, Salesforce and Staples.

In 2014, L’Oréal USA became the first U.S. company to be certified with the EDGE (Economic Dividends for Gender Equality) global standard for workplace gender equality.